Marketing Vocabulary Words

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Across
  1. 2. The amount that consumers will be willing to pay for a product.
  2. 3. Activities a company undertakes to promote the buying or selling of a product or service.
  3. 5. An article or substance that is manufactured or refined for sale.
  4. 7. The idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem.
  5. 8. The physical environment experienced by the customer.
  6. 9. The practice of dividing your target market into approachable groups.
  7. 12. A particular group of consumers at which a product or service is aimed.
  8. 13. Strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.
  9. 14. Used as a strategy to communicate between the seller and buyers.
  10. 15. The research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.
  11. 16. Product, Price, Placement, and promotion.
  12. 17. a type of consumer segmentation that involves grouping consumers based on shared demographic characteristics to create better marketing campaigns.
Down
  1. 1. A type of market segmentation that categorizes customers based on the perceived value and advantages they can receive from goods and services.
  2. 4. Dividing the market into groups according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.
  3. 5. Where consumers buy your product, or where they discover it.
  4. 6. Employees who represent a company as they interact with clients or customers.
  5. 10. the practice of dividing your audience based on geographic location, from country right down to zip code.
  6. 11. Advertise or promote.