Marketing Vocabulary-Zoe

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Across
  1. 5. equal to utility
  2. 7. equal to function
  3. 9. builds customer perception
  4. 11. use paid notices in different forms of media to draw public attention to a company
  5. 13. The people who pay the money to buy things
  6. 15. brings value to customers , whom the business seeks to identify, satisfy and retain
Down
  1. 1. The stage from idea to product
  2. 2. one of the 4Ps
  3. 3. understand customer wants or needs
  4. 4. is a set of activities related to creating, communicating delivering and exchange offerings that have value for others
  5. 6. means product offering
  6. 8. equal to trade
  7. 10. gives customers a reason to keep coming back
  8. 12. the process of a actually selling products or services
  9. 14. Make the right product or service available