Marketing Vocabulary

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Across
  1. 4. distribution for convenience products
  2. 6. the brand speaks with one voice is the overriding goal of _____
  3. 8. costs of production that vary on the number of units produced
  4. 9. costs of production that do not change with the number of units produced
  5. 11. is used to examine the external market in strategic planning
  6. 13. divides a large group into smaller more meaningful groups
  7. 15. ____________ pricing that is low to get a product started
  8. 17. the basic benefit of a product
  9. 19. a name,term,symbol of a product that identifies it
  10. 20. any paid form of mass communication
  11. 23. the semester 3 students of MKT001 are ___________
Down
  1. 1. promotional appeal showing a products quality, value, or performance
  2. 2. distribution for shopping products
  3. 3. a map that tells marketers where their brand sits against the competition
  4. 5. is what customers give up to get something
  5. 7. product level which includes additional services to enhance value
  6. 10. the marketing P place is also known as__________
  7. 12. promotional appeal directed to audiences sense of what is right and proper
  8. 14. a type of promotional advertising
  9. 16. the value of a brand to an organisation is brand _________
  10. 18. late stage in a cycle
  11. 21. promotional appeal to get a 'feeling' response
  12. 22. a product type that has unique characteristics and buyer will devote significant time and effort to acquire