marketing vocabulay

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Across
  1. 4. ways to add value to a consumer's shopping experience
  2. 6. tangible items that have monetary value and satisfy your needs and wants
  3. 7. strong effect or influence
  4. 8. includes four basic marketing strategies called the four Ps: product, place, price, and promotion
  5. 9. a particular spot
  6. 11. percentage of total sales volume generated by all companies that compete in a given marke
  7. 14. gathering information, storing it, and analyzing it
  8. 15. marketing strategy which involves dividing a broad target market
  9. 16. involves changing raw materials into usable goods
  10. 17. intangible items that have monetary value and satisfy your needs and wants
  11. 19. dictate how much to charge for goods and services to make a profit
  12. 25. process of deciding how to get goods into customers hands
  13. 26. effort to inform, persuade, or remind current and potential customers about a business's products or services
  14. 27. affects the economy and standard of living in countries around the world
Down
  1. 1. management system involves finding customers and keeping them satisfied
  2. 2. activity set of institutions and processes for creating communicating delivering and exchanging offerings
  3. 3. consists of consumers who purchase goods and services for personal use
  4. 5. service management: obtaining, developing, maintaining and improving a product
  5. 10. business to business market includes all businesses that buy products for their use in their operations
  6. 12. people who share similar needs and wants and who have the ability to purchase a given product
  7. 13. having product or service available at a certain time of the year
  8. 14. the idea that a business should strive to satisfy customers while generating a profit
  9. 18. understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
  10. 20. lists information about the target market
  11. 21. an assessment that lists and analyzes company's strengths and weaknesses
  12. 22. group identified as for specific marketing program
  13. 23. function of marketing add value to a product
  14. 24. provides customers with the goods and services they want