MARKETING WORDS (QUIZ)

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Across
  1. 2. the PLC stage in which a product's sales growth slows or levels off
  2. 5. information collected for the specific purpose at hand
  3. 6. a set of buyers sharing common needs or characteristics that the company decides to serve
  4. 9. online journals where people post their thoughts, usually on a narrowed define topic
  5. 10. the collection of businesses and products that make up the company
  6. 11. the act of obtaining a desired object from someone by offering something in return
  7. 12. states of felt deprivation
  8. 14. the form human needs take as they are shaped by culture and individual personality
  9. 17. dividing a market into different income segments
Down
  1. 1. a product bought by final consumers for personal consumption
  2. 3. human wants that are backed with buying power
  3. 4. dividing a market into different segments based on gender
  4. 7. company growth through starting up or acquiring businesses outside the company's current products and markets
  5. 8. the total combined customer lifetime value of all of the company's customers
  6. 10. people in an organization buying center who make an actual purchase
  7. 13. a descriptive thought that a person hold about something
  8. 15. changes in an individual's behaviour arising from experience
  9. 16. a person's pattern of living as expressed in his or her activities , interest, and opinions
  10. 18. the salesperson ask the customer for an order
  11. 19. the set of all actual and potential buyers of a product or service