Marketing

2. A promotion that provides price savings or other incentives when presented at the time of purchase
3. What is right and what is wrong
6. Statistics that describe a population such as age, and gender
8. A price adjustment that offers a product at a lower price
9. A method of data collection in which one variable is manipulated to see how it may affect another variable
10. A promotion that awards something of value to winners based on skills
11. The exchange and movement of products between the company and the customer
13. Small service-oriented outlet carrying high-end merchandise
14. Advertising where marketers pay to be seen as a supporter of an event
16. Various marketing materials that are used in the course of marketing and sales
19. A process by which information is gathered
21. Assurance offered by a marketer that the product will perform up to expectations
22. A sizeable part of a market characterized as being reluctant to accept new products
23. Standalone, interactive computers offering customers the ability to handle their own service options
24. Tangible items offered to satisfy a customers’ needs.

1. Information imprinted on Final Customer Packaging
2. A person or organization that a marketer believes will benefit from a product
4. Retail format in which a retail store operator pays for the right to use a business owner’s business methods
5. The visual representation of the brand
7. Groups who have an interest in the company
12. Anything new that offers solutions to needs better than existing products and services.
15. A promotion that awards based on luck and random selection
17. The activities a person engages in and the interests they express
18. Characteristics of a product that offer benefits to a customer
20. Establishing an identity for a product using names and symbols