Marketing

1. the set of all actual and potential buyers of product or service
4. a person's pattern of living as expressed in his or her activities,interest, and opinions
6. data collected for the specific purpose at hand
9. a vast public web of computer networks that connect users all around the world
11. a data that already exists somewhere else
12. the larger societal forces that affect the environment
14. the art and science of choosing target markets and building profitable relationship with them
16. the market offering to create superior customer value
17. a research to test hypotheses about cause-and-effect relationship
19. company growth through starting up or acquiring businesses outside the company's current products and market

1. a statement of the organization purpose, what it wants to accomplish in the larger environment
2. two or more people who interact to accomplish individual or mutual goals
3. factors that are close to the company that can affect it's ability to serve it's customer
5. all the individuals and households that buy or acquire goods and services for personal computer
7. human wants that are hacked by buying power
8. the extent in which a product's perceived performance matches a buyers expectation
10. the study of human population in terms of size,density,location,age etc
13. the form humans needs take as they are shaped by culture and individual personality
15. obtaining a desired object from someone by offering something in return
18. states of felt deprivation