Marketing

4. The series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm’s products.
6. A person’s pattern of living as expressed in his or her activities, interests, and opinions
7. States of felt deprivation
8. The extent to which a product’s perceived performance matches a buyer’s expectations
11. Information collected for the specific purpose at hand.
12. The set of all actual and potential buyers of a product or service
13. The actors close to the company that affect its ability to serve its customers— the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
14. Actually differentiating the market offering to create superior customer value
17. The process by which people select, organize, and interpret information to form a meaningful picture of the world
18. The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
19. The form human needs take as they are shaped by culture and individual personality
20. Company growth through starting up or acquiring businesses outside the company’s current products and markets.

1. Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
2. A group of people with shared value systems based on common life experiences and situations
3. The larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces
5. The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter
9. Information that already exists somewhere, having been collected for another purpose
10. The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
15. Marketing research to test hypotheses about cause-and-effect relationships
16. intermediaries Firms that help the company to promote, sell, and distribute its goods to final buyers