MARKETING

2. A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
6. The larger societal forces that affect the microenvironment— demographic, economic, natural, technological,political, and cultural forces.
8. The set of all actual and potential buyers of a product or service
13. actually differentiating the market offer to create superior customer value
14. A segment of the population selected for marketing research to represent the population as a whole.
15. A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
18. A descriptive thought that a person holds about something.

1. A person’s pattern of living as expressed in his or her activities, interests, and opinions.
3. Changes in an individual’s behavior arising from experience.
4. Company growth through starting up or acquiring businesses outside the company’s current products and markets.
5. The process by which people select,organize, and interpret information to form a meaningful picture of the world.
6. She process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
7. The set of basic values, perceptions,wants, and behaviors learned by a member of society from family and other important institutions.
9. A group of people with shared value systems based on common life experiences and situations.
10. States of felt deprivation.
11. Two or more people who interact to accomplish individual or mutual goals.
12. The study of human populations in terms of size, density, location, age,gender, race, occupation, and other statistics.
13. Human wants that are backed by buying power.
16. The act of obtaining a desired object from someone by offering something in return.
17. any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.