Marketing

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Across
  1. 2. position of a company with the largest market share
  2. 5. approach to marketing which develops a bond between the company and the customer
  3. 6. concept of marketing focusing on making more and reducing the price
  4. 7. they must be SMART
Down
  1. 1. selling more products to existing markets
  2. 3. marketing new products to new customers
  3. 4. theorist who developed the matrix to describe growth strategies
  4. 8. company identity