Marketing

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Across
  1. 2. position of a company with the largest market share
  2. 5. approach to marketing which develops a bond between the company and the customer
  3. 6. theorist who developed the matrix to describe growth strategies
  4. 7. they must be SMART
  5. 8. selling more products to existing markets
Down
  1. 1. marketing new products to new customers
  2. 3. concept of marketing focusing on making more and reducing the price
  3. 4. company identity