Marketing

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Across
  1. 2. benefits of marketing- the good things of marketing
  2. 6. utility- involves having a product where consumers buy it
  3. 7. affects the economy and standard of living
  4. 8. planning- understanding concepts to develop strategies to select an audience
  5. 10. management- obtaining, developing, and improving a product
  6. 13. utility- communication with the consumer
  7. 15. all people who share similar needs and wants
  8. 16. process of creating, communicating, delivering, and exchanging offerings
  9. 20. effort to inform people about a product or service
  10. 22. concept- idea that a business should strive to satisfy customers
  11. 24. intangible items that satisfy your needs and wants
  12. 26. market- consists of consumers who purchase goods for personal use
Down
  1. 1. management- process of deciding how to get goods into customers' hands
  2. 3. profile- lists info like age, gender, income level, etc
  3. 4. target markets- targeting two different types of people
  4. 5. utility- having a product available at a certain time
  5. 9. market- includes all businesses that buy products for their operations
  6. 11. the functions of marketing add value to a product
  7. 12. utility- involves changing raw materials into usable goods
  8. 14. based on costs and what competitors charge for the same product
  9. 17. tangible items that satisfy your needs and wants
  10. 18. Analysis- strength, weakness, opportunities, and threats
  11. 19. utility- the exchange of a product for money
  12. 21. segmentation- breaking down the market into smaller groups
  13. 23. provides customers with goods and services
  14. 25. market- the group that is identified for a specific program