Marketing

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Across
  1. 3. its percentage of the total sales volume
  2. 5. process of deciding how to get goods into customers' hands
  3. 6. the exchange of a product for money
  4. 8. lists info like age, gender, income level, etc
  5. 13. getting info about customers and analyzing it
  6. 16. includes all businesses that buy products for their operations
  7. 19. obtaining, developing, and improving a product
  8. 21. on costs and what competitors charge for the same product
  9. 23. involves changing raw materials into usable goods
  10. 24. having a product available at a certain time
  11. 26. understanding concepts to develop strategies to select an audience
Down
  1. 1. intangible items that satisfy your needs and wants
  2. 2. the good things of marketing
  3. 3. breaking down the market into smaller groups
  4. 4. communication with the consumer
  5. 7. combines customer info with customer service and marketing communications impact affects the economy and standard of living
  6. 9. consists of consumers who purchase goods for personal use
  7. 10. targeting two different types of people
  8. 11. four basic strategies including the four Ps
  9. 12. concept idea that a business should strive to satisfy customers
  10. 14. all people who share similar needs and wants
  11. 15. involves having a product where consumers buy it
  12. 17. strength, weakness, opportunities, and threats
  13. 18. the group that is identified for a specific program
  14. 20. effort to inform people about a product or service
  15. 22. provides customers with goods and services
  16. 25. the functions of marketing add value to a product