Marketing

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Across
  1. 4. (business-to-business, B2B) this includes all businesses that buy products for their use in their operations
  2. 7. the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  3. 8. having a product where customers can buy it
  4. 10. a way that marketers analyze the strengths and weaknesses of their products, and the opportunities and threats of the market
  5. 12. an aspect of marketing that combines customer information (through database and computer technology) with customer service and marketing communications
  6. 13. an added value in economic terms; an attribute of goods or services that makes them capable of satisfying customers’ wants and needs
  7. 16. the idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business
  8. 18. intangible items that have monetary value and satisfy your needs and wants
  9. 20. having a product or service available at a certain time of the year or a convenient time of the day
  10. 23. consumers who purchase goods and services for personal use
  11. 25. tangible items that have monetary value and satisfy your wants and needs
  12. 27. appealing to the consumers and the customers
  13. 28. involves communication with the consumer
Down
  1. 1. generates competition which fosters new and improved products, and can also lower prices
  2. 2. the process of deciding how to get goods into a customer’s hands
  3. 3. a good that a company is trying to sell
  4. 5. the group of people most likely to become customers, identified for a specific marketing program
  5. 6. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
  6. 9. gathering, storing, and analyzing information about customers, trends, and competing products
  7. 11. the exchange of a product or service for money
  8. 14. the means of getting the product into the customer’s hands
  9. 15. the value in money or its equivalent placed on a good or service
  10. 16. all people who share similar needs and wants and who have the availability to purchase any given good
  11. 17. the process of classifying people who form a given market into even smaller groups
  12. 19. information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
  13. 21. a company’s percentage of total sales volume generated by all companies that compete in a given market
  14. 22. the effort to inform, persuade, or remind current and potential customers about a business’s products or services
  15. 24. changing raw materials into usable goods or putting parts together to make them more useful
  16. 26. the four basic marketing strategies called the four P’s: product, price, place, promotion