Marketing

4. provides customers with the goods and services they want.
7. breaking down, the market into smaller groups that have similar characteristics.
8. lists information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
11. involves understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience.
13. refers to activities related to advertising, personal selling, publicity.
16. is its percentage of total sales volume generated by all companies that compete in a given market.
17. utilities are the attributes of goods and services that make them capable of satisfying customers' wants and needs.
19. good business and marketing decisions rely on good information about customer, trends, and competing products.
22. involves having a product or service where customers can buy it.
24. businesses that buy product for use in their operations.
25. involves changing raw materials into usable goods or putting parts together to make them more useful.
26. the group that is identified for a specific marketing program.
27. is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
29. is having a product or service available at a certain time of year or convenient day.

1. are intangible items that have monetary value and satisfy your needs and wants.
2. is the idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business.
3. is an aspect of marketing that combines customer information with customer service and marketing communications.
5. management is obtaining,developing, maintaining, and improving a product or a product mix in response to market opportunities.
6. involves communication with the customer.
9. distribution is the process of deciding how to get goods into customers' hands.
10. in order to sell products, marketers must learn about and analyze the strengths and weaknesses of their products as well as the opportunities and threats in the market.
12. that exchange of a product for money.
14. includes four basic marketing strategies called the four ps: product, place, price, and promotion.
15. is what is exchanged for the product.
18. all people who share similar needs and wants and who have the ability to purchase a given product.
20. are tangible items that have monetary value and satisfy your need and wants, such as cars television, furniture, and clothing.
21. consists of customers who purchase goods and services for personal use.
23. decisions dictate how much to charge for goods and services in order to make a profit.
28. the means of getting the product into the customer's hands is.