Marketing

4. The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
6. Any form of communication used to inform, persuade or remind.
9. A company’s plan that identifies how it will use marketing to achieve its goals.
10. Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
11. The locations and methods used to make a product or service available to the target market.

1. Intangible activities that are consumed at the same time they are produced.
2. The reasons consumers decide what products and services to purchase.
3. A specific group of consumers that have similar wants and needs.
5. Finding solutions to problems through carefully designed studies involving consumers.
7. The blending of the marketing elements.
8. The money a customer must pay for a product or service.