MarkWiz Crossword

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Across
  1. 3. Strategic effort to set a product apart in the minds of consumers
  2. 6. Percentage of sale, units or customers a company has relative to the total
  3. 7. The term for the overall process of managing (transporting and storing) our supplies and products.
  4. 8. A segmentation approach based upon location.
  5. 11. Short discription of idea or topic that defines what your content is about.
  6. 13. Usually considered the centerpiece of the marketing mix elements
  7. 16. Someone who manages the flow of information or decisions, often determining what reaches the intended audience.
  8. 19. A specialized segment of the market for a particular kind of product or service that appeals to a specific target audience
  9. 20. The marketing mix element where the firm places a value on their product.
  10. 22. A promotion tactic where the firm gives away free .
  11. 24. Notice or attention given to someone or something by the media
  12. 28. Economic space where buyers and sellers interact
  13. 29. In terms of consumption, customers can be a light or a heavy
  14. 31. The type of marketing where the firm deals with customers by phone.
  15. 33. Increasing sales of existing products in existing market
  16. 35. Between introduction and maturity on the product life cycle
  17. 36. Introducing a marketing mix change as an experiment, known as ____ marketing.
  18. 38. The firm's top-level game plan.
  19. 39. The market segment that the firm chooses to focus their marketing activities on.
  20. 40. The process of dividing a market into related groups of consumers.
Down
  1. 1. Delivering content or advertisements based on the user's geographic location, ensuring relevance to local audiences
  2. 2. Promotional communication to promote a product, service, or brand
  3. 4. Part of our place mix, we use one (or more) to reach the market via intermediaries.
  4. 5. The Receiver of the Information or the services is also known as
  5. 9. A large event, like a trade show, where business products are promoted (use short four- letter term).
  6. 10. The initial sales step before the adoption phase for new-to-the-world products.
  7. 12. Initial stage of the new product process: generation.
  8. 14. The business of selling a product or service directly to the customer
  9. 15. A key role of marketing is to meet these for consumers.
  10. 17. An exclusive right granted for a new invention (often government approved), so that competitors cannot copy the design.
  11. 18. Total addressable market
  12. 21. Thing that motivated/encourages one to do things
  13. 23. The type of demand that changes significantly when prices are changed.
  14. 25. Maslow's model shows needs in this structure.
  15. 26. A market structure made up of a few large dominant firms.
  16. 27. Additional features or services beyond the core product, enhancing its value
  17. 30. A favorable (or not) view, opinion, assessment of a brand held by a consumer.
  18. 32. A qualitative form of market research known as a ___group.
  19. 34. An evaluation of a business, used to assess its competitive position and inform strategic planning.
  20. 37. Highest sales phase of the PLC.