Mass and Niche Marketing

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Across
  1. 3. The firm tries to capture the _______________ with one undifferentiated strategy.
  2. 5. Small businesses often survive by providing goods and services to small groups of customers whose __________ are not met by larger firms.
  3. 6. ___________ marketing is when there is the firm goes after a small segment of the market.
  4. 7. ________________ is an example of mass marketing.
Down
  1. 1. Niche marketing is also known as ______________ marketing.
  2. 2. Larger businesses also try to cater for niche markets in order to gain greater market __________.
  3. 3. ____________ marketing is when the firm offers the same product and marketing mix to all consumers.
  4. 4. A niche market is one where customers have a very specific __________ .