MASS MEDIA

3. A television series which is supposed to be about the lives of ordinary people.
4. The group of people that the advertiser wants to reach.
8. Very large poster, typically near main roads or in other public places.
9. To pay money regularly to get the same newspaper or magazine each month.
14. A person who writes or tells news articles or who broadcasts news reports.
15. Memorable sentence or short phrase used in ads, which forms a long-term part of the brand image.
16. Information sheets which are handed out to people in the street.
18. Newspaper or magazine which comes out every week.

1. A spoken or written piece of information that you send or leave or another person.
2. Unwanted email advertising.
5. A person who writes the words for adverts.
6. A set of keys on a computer, which you press to make it work.
7. A notice of someone's death, as in a newspaper, usually with a brief biography.
10. A false report maliciously uttered and tending to injure the reputation of a person.
11. Advert which appears in front of a web page, which you have to close in order to see the page underneath.
12. Words in large print at the top of a piece of writing in a newspaper.
13. A line at the beginning of a news article giving the writer’s name.
17. A symbol representing a brand.