Matketing Management : Unlock the Clues

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Across
  1. 3. The goods that are usually purchased frequently, immediately and with minimum of efforts (such as newspaper)
  2. 5. A pricing strategy that sets a new product prices high and subsequently lowers them as competitors enter the market.
  3. 7. Self service, food store with grocery.
  4. 9. Selling the same product at different prices is known as _____ pricing.
  5. 12. The oldest form of exchange trading of product is known as _____
  6. 14. A market strategy that is geared towards getting a foothold in a competitive market.
  7. 17. In which marketing strategy the business target the entire market with a single marketing mix.
  8. 20. PLC stands for ____ life cycle.
  9. 21. Fixed cost is also known as _____cost.
  10. 24. Total Cost / Production= _____ cost
  11. 27. The marketing _____; The name given to all the four P’s.
  12. 28. The process of creating a distinct image or identity in minds of consumers for product, brand or company.
  13. 29. ______ refers to the methods of practising and using another person’s philosophy of business
  14. 32. Usually reflect the desired preferences for specific ways of satisfying a need.
  15. 33. First phase of PLC
  16. 35. Same product is sold at different prices to different set of consumers, it is called price _______.
  17. 37. The trade, which includes activities such as sell, variety of goods in a small quantities to final consumer is called.
  18. 39. an exchange process, which includes channel of distribution is known as Transfer of _____
  19. 41. Online and Offline. Medium of market is Brick and ____ model.
  20. 43. Setting a price in comparison with competitors.
  21. 45. The material in which a product is delivered to consumers are often used to help build a brand identity.
  22. 46. Total cost is the sum of _____ and variable cost.
  23. 47. Sub-division of the entire market.
  24. 48. The entire set of activities which communicate the product brand or service to the user.
  25. 49. The quantity of a commodity that a consumer is able and willing to buy, at each possible price, over a given period of time.
Down
  1. 1. CVP stands for Customer _____ Proposition
  2. 2. Goods with unique characteristics or brand identification.
  3. 4. Three levels of product are core, augmented and _____
  4. 6. A place where buyers and sales of goods and commodities meet with common intention to exchange goods and services.
  5. 8. 5 M’s of advertising: Mission Money, Media, Measurement,
  6. 10. A fundamental pattern of present and planned objectives, resources, deployment and interactions of an organisation with markets, competitors and other environmental factors.
  7. 11. Name, term, design, symbol, or any other feature that distinguishes one sellers, goods or services from those of other sellers.
  8. 13. A person who consumes a product or service.
  9. 15. The process of changing a target market understanding or perception of a product or service.
  10. 16. A phenomena where companies focus too generally on their product and services and failed to see broader market and customer need is known as marketing _____
  11. 18. Product mix is also known as product _____.
  12. 19. A marketing strategy that targets a specific geographical area or community.
  13. 22. Moving goods from where they were made to where consumers can buy them.
  14. 23. The final phase of PLC
  15. 25. The important element of promotion mix is
  16. 26. The process of passing information and understanding from one person to another.
  17. 28. The way in which a business distribute its products.
  18. 30. A graphic representation or a symbol of a company name.
  19. 31. The process of producing goods of predetermined standards so as to achieve the uniformity and consistency in products.
  20. 34. Managerial functions are planning, organising, staffing, directing and _____.
  21. 36. Exchange value of a product or service always express in money.
  22. 38. _____ refers to the basic requirements that are essential for the survival of an individual
  23. 40. Cost which vary directly with the level of production.
  24. 42. Product that CONSUMER doesn’t know about or does not want to actively buy even if he is aware of the product.
  25. 44. The process of introducing and promoting the product or service into the market.