Media Ecology

3. A visual era, the printing press.
5. Unlike McLuhan, Postman believed that the primary task of the media ecology is making ____________.
8. An possible era of specialized electronic tribes contentious over diverse beliefs and values.
9. The technology that you use determines the information that you get.
12. McLuhan's term for the worldwide electronic community where everyone knows everyone's business and all are somewhat testy.
13. According to the theory, all media bring _____.
15. Human interventions that enhance communication.

1. A visual era, communication through written words.
2. No technology, only oral communication.
4. Associated with Postman, a deal with the devil; selling your soul for temporary earthly gain.
6. One problem with the theory discussed in the text is that it suggests _________ without scientific evidence.
7. Study of different personal and social environments created by the use of different communication technologies.
10. An era of constant communication; a return to the global village with all-at-once sound and touch.
11. A name, mentioned both in lecture and the textbook, that is used to label McLuhan's work.
14. McLuhan's famous aphorism, "the _____ is the message."