Media Language Key Terms 1

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Across
  1. 4. a system of beliefs, values and ideals
  2. 7. the study of signs in our culture and how they communicate meaning
  3. 8. common term used for Peirce's description of how we read signs
  4. 10. the sum of the signifier and signified
  5. 13. there is no physical relationship between the signifier and the concept it conveys. The relationship is mostly learnt and then inherited to future generations eg. numbers
  6. 14. the symbolic or associated meaning
  7. 15. meanings aren't fixed, open to interpretation, multiple meaning ms
Down
  1. 1. the relationship between the signifier and the signified is obvious as the signifier looks like what the signified is
  2. 2. depending on where you are from you may have different understandings and views eg. people from mars
  3. 3. the thing making the meaning
  4. 5. the control of current society by government through cultural and social expectations as well as the media
  5. 6. the signifier is caused by the concept it is seeking to represent eg. tears (signifier) would be caused by sadness (the concept it conveys)
  6. 7. Saussure's term for the study of signs which he regarded as a science
  7. 9. the direct or obvious meaning
  8. 11. the meaning the audience take from the sign
  9. 12. a group of shared cultural connotations that reflect a dominant ideology