Media Literacy Terms

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Across
  1. 4. Persuading them to buy something with a discount, coupon, free gift, etc.
  2. 5. Opposite of association technique. Helps to promote a "solution"
  3. 9. Using it with messages, words, sounds, images, over and over again
  4. 10. Using a more "ordinary" person
  5. 11. Designed for us to agree with the speaker
  6. 14. To advise us stuff we don't know about ourselves
  7. 15. Tries to link a product, service, or idea. Strong emotional response.
Down
  1. 1. Using models, actors who're considered attractive
  2. 2. Implying that everyone is doing it.
  3. 3. Used to grab our attention
  4. 6. Makes us laugh and shos us their logo to make us feel good about their product
  5. 7. We believe new is better than old, It guarantees something better.
  6. 8. Unproven, exaggerated claims, uses words might, can, could, etc.
  7. 12. Measurable promises about quality, effectiveness, or reliability.
  8. 13. Uses words, images, or music to make it seem more powerful