Vocabulary Log

4. The trail of information you leave behind when you use the internet.
6. An appeal to feelings and emotions.
7. The ability to understand, analyze, and create media messages.
8. A way of communicating or sharing information with others.
10. When someone favours one side, opinion, or group over another.
11. A belief or personal viewpoint.
12. Words or phrases specifically chosen to trigger feelings in the reader or listener.
13. Building trust in the advertiser or product.

1. The ability to understand, use, and make sense of information.
2. Something that can be proven true or false.
3. being responsible, respectful, and ethical when using the internet.
5. The specific group of people a company wants to reach with their advertising.
9. Using facts, statistics, and reasoning to persuade.