Mental Accounting

12345678910
Across
  1. 2. The way a choice is presented, or __, can affect spending behavior.
  2. 5. This type of cost shouldn't affect your future decisions, but often does.
  3. 7. The "__ system" is a real-world example of mental budgeting.
  4. 9. We might treat a 20% off coupon as "free money" due to mental accounting.
  5. 10. Emotional __ can affect how people use money gained through unethical means.
Down
  1. 1. People often treat a lottery win or bonus as a separate __ gain.
  2. 3. A delayed discount like this is often mentally spent before it's received.
  3. 4. We mentally create this to decide how much we can spend.
  4. 6. Mental shortcuts like these help us make decisions but can lead to bias.
  5. 8. People hate this more than they enjoy an equivalent gain.