Mikayla's in business

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Across
  1. 4. the various promotions strategies a business uses in its promotional campaign
  2. 5. the use of activities or materials as direct inducements to customers
  3. 7. (two words) when the total market is subdivided into groups of people who one or more common characteristics
  4. 9. collecting and analysing information about customers and the business opportunities available
  5. 10. methods used by a business to inform, persuade and remind customers about its product
  6. 13. money owing to external sources
  7. 14. Items of value
  8. 16. involves buying the rights from another business to distribute its products under its name
  9. 19. the ability of a business to pay its short term debts on time
  10. 22. involves the activities of a sales representative directed to a customer in an attempt to make a sale
  11. 23. a business that is owned and operated by one person
  12. 24. (two words)a person who influences others
Down
  1. 1. the development of long term relationships with individual customers
  2. 2. a paid non-personal message communicated through a mass medium
  3. 3. a smaller and less important market segment
  4. 4. activities aimed at creating relations between and business and its customers
  5. 6. any free news story about a business
  6. 8. the group of customers to whom the business intends to sell its products
  7. 11. the group of customers to whom a business intends to sell its products
  8. 12. standards that define what is acceptable and unacceptable behavior
  9. 15. the monetary value of a business' reputation
  10. 17. something that an entrepreneur can see as an avenue to success
  11. 18. funds contributed by the business owners
  12. 20. the debts owed by a business to others
  13. 21. the clear, shared sense of direction that allows people to achieve a common goal