mix vocab

1234567891011121314151617181920
Across
  1. 3. The message channels used by a seller to promote a good/service/idea; ex)radio/television/newspapers/magazines/Internet
  2. 5. The amount of satisfaction a good or service will provide a customer
  3. 8. Specific actions that will be used to carry out strategies
  4. 11. Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
  5. 13. mix The combination of the four elements of marketing—product/place/promotion/price.
  6. 15. arrangement by which businesses/individuals can purchase now and pay later
  7. 16. A fact or characteristic of the product
  8. 17. An advantage consumers receive from using a product
  9. 18. An objective or want that you plan to fulfill
  10. 20. Plans of action for achieving goals and objectives
Down
  1. 1. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  2. 2. Any item that is used to produce goods and services
  3. 4. Any paid form of nonpersonal presentation of ideas/images/goods/services
  4. 6. degree of excellence of a good or service—how good it is
  5. 7. A deduction from the price of goods
  6. 9. Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
  7. 10. reward a business owner receives for taking the risk involved in investing in a business
  8. 12. A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals
  9. 14. The money that a business spends
  10. 19. Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products