MKT 362 (1)

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Across
  1. 1. This is one of the 4 P’s. It focuses on being a physical good but includes things such as warranty and packaging.
  2. 4. This is one of the 4 P’s. It includes marketing channels and physical locations where the customer can interact with and possibly purchase a good.
  3. 5. Each time we communicate with a customer we have an ___________ episode with a fairly defined starting point and ending point for the interaction.
  4. 7. This is one of the 4 P’s. advertising and publicity are examples.
  5. 8. This type of planning is conducted by executive leadership in most organizations. Mission statements and Vision statements are examples of this type of planning.
  6. 11. This type of intelligence is not human but is a driving force behind trends in general in marketing.
  7. 12. This is an acronym for marketing on search engines such as Google or Bing.
  8. 14. This is a type of CRM. It describes how an organization breaks down silos between departments. This communication between departments leads to advances in CRM.
  9. 15. The Product ____________________ includes cows and dogs.
  10. 19. This type of statement was referred to as being unicorns and rainbows by the instructor.
  11. 21. This is an integral acronym to how we manage our relationships with consumers.
  12. 22. This is one of the 4 P’s. It is the P related to monetary value.
  13. 23. A belief that the other party has the necessary expertise to perform as required. It is integral to building trust with a customer.
  14. 25. This is the belief that one party acts in the interest of the others. It is integral to building trust with a customer.
  15. 26. This is a type of behavior that include purchasing habits and motivation of customers.
  16. 27. This type of analysis includes surveying both the internal and external atmosphere of the business environment.
Down
  1. 2. We have more than a primary and secondary market. This is the third level of target markets. It is called a __________ market.
  2. 3. When we divide a market into smaller groups with similar needs and characteristics
  3. 6. When we create a unique image or identity for a product or service in the mind of our target audience.
  4. 9. This is the first stage to a customer’s relationship with our organization. We should be making a positive first impression with customers in part due to this.
  5. 10. This term describes relationship marketing, meaning we focus on customer retention, customer service, and quality in our interactions rather than a single sale.
  6. 13. This consists of all the potential customers who share a need or want.
  7. 14. This is an acronym that defines how much an organization pays in an online setting when they are paying per click.
  8. 16. When we have interest from a customer, whether it originated with a warm or cold lead, we can apply our data to better understand the potential customer. This is called _____________ of the lead.
  9. 17. This concept is how we understood demand and supply as it related to marketing as a concept prior in the USA until the Great Depression altered perceptions.
  10. 18. The surname of the instructor of this course.
  11. 20. When we are involved in customer service that is within our organization and between teammates, we call this _____________ customer service.
  12. 24. Another word for defection rate.