MKT 440 Week 3 Review

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Across
  1. 2. A high degree of loyalty sparks customer _________ which reduces the likelihood to switch brands.
  2. 5. A _________ innovation creates a fundamental change in the marketplace.
  3. 6. This offers manufacturers the right to use the brand in exchange for a set fee.
Down
  1. 1. A product or service that delivers value to satisfy a want or need is sometimes called this..
  2. 3. - The fact that a service cannot be experienced through the physical senses makes it __________.
  3. 4. Brand ______ is a set of assets linked to a brand's name that adds to the value provided by a product or service.