MKT110

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Across
  1. 6. marketing element relating to distrubution
  2. 7. internal influence on consumer behaviour
  3. 11. age, income, education
  4. 13. level of engagement in purchase
  5. 15. factors outside the industry PESTLE
  6. 18. integrated marketing communications
  7. 19. data data recorded for some other purpose
  8. 21. marketing process used to influence behaviour for the public good
  9. 24. search: second stage of the buyer decision making process
  10. 25. selling: a form of promotion
Down
  1. 1. process for providing all of the raw materials to the market
  2. 2. factors inside an industry
  3. 3. pricing method
  4. 4. service characteristic
  5. 5. three stages in marketing process
  6. 8. research used to solve a particular, well defined problem
  7. 9. process for dividing the total market into groups with similar needs
  8. 10. marketing: type of non-store retailing
  9. 12. research method to gather more information
  10. 14. service characteristic
  11. 16. the added value that a brand gives a product
  12. 17. the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers
  13. 20. external influence on consumer behaviour
  14. 22. customer relationship management
  15. 23. research method which tests whether one variable causes the other