MKTG

2. a marketing tactic involving paying for space to promote a product, service, or cause
6. consumer goods that are usually of inferior quality compared to the original
8. not final version of a product or service
10. the extent to which the results or benefit of using an innovation are visible to potential adopters
13. a private network contained within an enterprise that is used to securely share company information and computing resources among employees
17. the orchestration of information technology, marketing, and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use
18. a systematic approach to the gathering, consolidation and processing of consumer data
19. the process of presenting a concept for a product to its target market and learn from those prospective buyers whether or not the idea is worth pursuing
20. a new idea or product

1. the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service
3. sell directly to consumers
4. how easily potential adopters can explore your innovation
5. the mood or attitude the ad conveys
7. description of the customs of individual peoples and cultures
9. a simple and memorable catchphrase that draws an audience to a particular brand or product
11. a short, simple tune, often with words, which is used to advertise a product or program on radio or television.
12. the process of creating, capturing, communicating offerings to customers
14. the development of the message that contains the information the source hopes to convey
15. the formation of ideas or concepts.
16. buyers who want to be the first on the block to have a new product