MKTG 305 Ch. 3 Vocab

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Across
  1. 2. The generation born between 1981 and 1996
  2. 3. The money that remains after paying for taxes and necessities
  3. 4. Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races
  4. 6. The activities that use electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services
  5. 8. A grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions
  6. 11. An information and communication based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings
  7. 13. an alternative to government control, whereby an industry attempts to police itself
  8. 16. The generation born between 1997 and 2010
  9. 20. The total amount of money made in one year by a person, household, or family unit
  10. 21. The generation born between 1965 and 1980
  11. 22. The generation born between 1946 and 1964
  12. 23. The alternative firms that could provide a product to satisfy a specific market's needs
Down
  1. 1. Business practices or conditions that make it difficult for new firms to enter the market
  2. 5. Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation
  3. 7. The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends
  4. 9. Consists of restrictions state and federal laws place on business with regard to the conduct of its activities
  5. 10. A family formed by merging two previously separated units into a single household
  6. 12. A social force that incorporates the set of values, ideas, and attitudes that are learned and shared among the members of a group
  7. 14. An environmental force that refers to inventions from applied science to engineering research
  8. 15. The network of products embedded with connectivity-enabled electronics
  9. 17. A component of the environmental scan that pertains to the income, expenditures, and resources that affect the cost of running a business and household
  10. 18. The money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation
  11. 19. The concern for obtaining the best quality, features, and performance of a product or service for a given price