MKTG Unit 11 The Marketing Mix: Place

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Across
  1. 4. a brick-and-mortar retailer's physical location
  2. 5. a manufacturer uses raw materials to create finished ________
  3. 7. this type of agent is focused on transactions, not relationships
  4. 8. getting the right product in the right place at the right ____
  5. 9. an extractor removes _______ resources from the earth
  6. 12. the term we use for distribution in the 4P's
Down
  1. 1. when marketers decide whether to hire their own salespeople, they compare cost vs. _______
  2. 2. when producers limit distribution to maintain the product's prestige
  3. 3. intermediaries may be involved with ______________, product storage, and inventory control
  4. 6. this distribution channel includes only producer and consumer
  5. 10. a wholesaler sells B2B; a ________ sells B2C
  6. 11. effective distribution adds this to products