MM 2023

123456789101112131415161718
Across
  1. 2. wants backed by buying power
  2. 5. wholesalers, retailers and agents
  3. 9. Political, Economic, Social, Technological,
  4. 13. strengths, weakness, opportunities, threats
  5. 14. physical evidence
  6. 15. touch and feel products
  7. 16. market for complementary products
  8. 17. self service technology
  9. 18. bundle of benefits
Down
  1. 1. cannot touch a product
  2. 3. basic necessities
  3. 4. word of mouth
  4. 6. a place to buy and sell
  5. 7. one who consumes the product
  6. 8. products with short life
  7. 9. marketing communication about product
  8. 10. product cost
  9. 11. places product in consumer's mind
  10. 12. products with long life
  11. 17. segmentation, targeting, positioning