MM102 DISTRIBUTION MANAGEMENT

1234567891011121314
Across
  1. 2. channel meant only for physical part of the distribution.
  2. 4. are required as the companies by themselves cannot directly reach and sell the products.
  3. 7. Defines the extent of time, place and possession utility which the customer can expect out of the channel network Set of activities.
  4. 9. Distribution Preferred for high value products and Keeps distribution costs lower
  5. 10. help in smooth flow of goods and services.
  6. 11. Distribution Strategy is to make sure that the product is available in as many outlets as possible
  7. 12. products are generally technical in nature and mostly B2B, the channels need to be shorter.
  8. 14. collect products from the company, store in a central location, break bulk and despatch to distributors against indents
Down
  1. 1. The final contact with consumers
  2. 2. Extent of company support and outsourcing to be decided
  3. 3. Distribution Producer wants a close watch and control on the distribution of his products.
  4. 5. Operate on high volumes and low margins
  5. 6. management this aspect of marketing function provides place, time and possession utility to the consumer.
  6. 8. channel performs after sales service Channel members.
  7. 13. motivates buyers, shares information between company and its consumers, negotiates fair bargains for consumers and finances the transactions