MODULE 8

2. This factor considers currency, country of residence, political climate, etc.
4. A criteria that states, Customers in different market segments should be as divergent as possible with other segments.
6. Its purpose is to allow a business to move from a broad market to a target market.
7. It is like a ruler or a filter used to measure and group people.
9. It identifies who your customers are.
12. It is helpful to understand and identify customers and market making decisions regarding the market mix.
13. Any tangible goods
14. Focuses on the individual person or household.

1. Answers how the customers interacts with a brand and their specific buying habits.
3. Strategic process of dividing a broad target market into smaller and defined sets of customers.
5. Its goal is to find the customers who have similar needs that will respond to a marketing mix in a predictable manner.
8. Upside The segment that identifies the needs to be large enough , or predicted to grow sufficiently to be profitable.
10. A broad market that includes all products or services that satisfy the same basid need or want.
11. A market that focuses on particular products that directly compete with each other.
14. Used when a company is selling to another company.