Nature of Marketing Strategies

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Across
  1. 2. are the specific actions to carry out the strategy (e.g., special promotions).
  2. 4. means the goods or services offered.
  3. 5. is how the product is advertised.
  4. 7. and the 4 Ps are unique for each business.
  5. 10. plans must be flexible to adapt to changes.
Down
  1. 1. clear goals and strategies, businesses waste resources.
  2. 3. is the plan to reach the goal (e.g., introduce a kids’ menu).
  3. 5. is where the product is sold.
  4. 6. 4 Ps of marketing are Product, Price, Place, and Promotion.
  5. 8. is a measurable result a business wants (
  6. 9. is the amount customers pay.