Brand Warz: Round 1

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Across
  1. 2. The buying process starts when the buyer recognizes a _________.
  2. 5. When a firm practices _________ concepts, all its activities are directed to satisfy the consumers.
  3. 6. Buying, assembling and selling are ________ functions of marketing
  4. 7. Bread and milk __________ products
  5. 9. The legalized version of a brand is known as __________
Down
  1. 1. A cluster of complementary goods and services across diverse set of industries is called as _____________
  2. 3. __________ derives a person towards the selection of a particular shop or suppliers of goods and services
  3. 4. __________ price refers to the high initial price charged when a new product is introduced in the market.
  4. 8. In marketing theory, every contribution from the supply chain adds ________ to the product