Onboarding Crossword 1 - GAM

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Across
  1. 2. The actual advertisement (image, video, or script) that is served to the user.
  2. 4. help you manage floor prices across programmatic demand from a single place.
  3. 5. A metric that counts every time an ad is fetched and displayed on a user's screen.
  4. 10. The minimum net CPM that a publisher is willing to accept for their ad inventory.
Down
  1. 1. custom targeting parameters used in GAM to define specific audiences or content types.
  2. 3. identify domains and paths you represent or for which you are authorized to sell ads
  3. 6. a feature in Google Ad Manager that allows parent publishers to manage ad inventory and accounts for child publishers
  4. 7. Clue: sets of configurations that allow publishers to manage, restrict, or monetize their ad inventory programmatically
  5. 8. the unique code used to identify your Ad Manager network.
  6. 9. configuration sets that allow publishers to manage and monetize inventory using Open Bidding (server-to-server) or Mediation (for mobile apps)