Our lexicon words

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Across
  1. 5. Plan to launch a product
  2. 7. EU law protecting personal data
  3. 9. Fast experiments to grow a business
  4. 10. Using data to improve marketing
  5. 12. Unpaid publicity about a brand
  6. 13. Measure of audience interaction
  7. 14. Number of times an ad is shown
  8. 16. Automated series of marketing emails
  9. 19. Sending messages directly to customers
  10. 21. Sending promotional emails to a group
  11. 22. Steps from awareness to loyalty
Down
  1. 1. Ads shown on websites
  2. 2. Content shown based on location
  3. 3. Visual tool showing user activity
  4. 4. Buying and selling online
  5. 6. Unconventional low-cost promotion
  6. 8. Attracting customers with helpful content
  7. 10. Marketing triggered by entering an area
  8. 11. Free basic service with paid features
  9. 15. Customer journey from awareness to purchase
  10. 17. Physical promotional mail sent to customers
  11. 18. Misleading eco-friendly marketing
  12. 20. Customer who promotes a brand