Overview of CB

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Across
  1. 3. the push to buy a product/service that satisfy one's needs
  2. 5. Every day when we buy and use things, we are involved in this transactional process
  3. 6. Our intentions that may not always translate to actual behavior.
  4. 8. Companies need to understand how does a consumer decide that he or she needs a product in this stage
  5. 10. The type of marketing that doesn't just focus on making transactions but to develop attachment & understanding about their consumers.
Down
  1. 1. Our purchase behaviour is influenced by our emotions, __________ and environmental stimuli.
  2. 2. The approach that thinks consumers' behaviour is dependant on different causes & situation that leads to different outcomes.
  3. 4. The various contributing factors that helps to understand consumers' purchase decisions
  4. 7. This field contributes to understanding how consumers' income will influence their willingness to pay for a product
  5. 9. Access to this has been incredibly influential for companies to understand how consumers behave