pabam 2.0

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Across
  1. 4. a term that is used to characterize short-sighted marketing strategy. It refers to the tendency of some marketing managers to focus narrowly on the products they sell rather than the customers they serve.
  2. 5. Aims new products at new markets
  3. 6. A firm’s Marketing Strategy defines the way in which the marketing mix is used to satisfy the needs of the target and achieve organizational goals.
  4. 7. Development Strategy-attempts to increase sales by introducing existing products to new markets.
  5. 8. Present Products Market Penetration Market Development New Products Product Development Diversification
  6. 9. The Product Market Opportunity Matrix specifies the four fundamental alternative marketing strategies available to the firm
Down
  1. 1. Development Strategy-attempts to increase sales by introducing existing products to new markets.
  2. 2. an enduring differential advantage held over competitors by offering buyers superior value either through lower prices or other elements of the marketing mix.
  3. 3. A term that is used to characterize short-sighted marketing strategy. It refers to the tendency of some marketing managers to focus narrowly on the products they sell rather than the customers they serve.