Paitann's Marketing Test 1 Review

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Across
  1. 5. way of identifying your internal and external forces.
  2. 6. product, place, price, and promotion
  3. 9. Statistics that describe a population, like: Age, Gender, Income, Marital/Family Status, Ethnic Background
  4. 10. Changing the offering itself. Typically considered manufacturing, but can be done by marketers
  5. 11. form, place, time, possession, and information
Down
  1. 1. who purchase offerings for personal use
  2. 2. Unique characteristics of “personality”
  3. 3. Where a market segment lives
  4. 4. All activities that affect WHERE the consumer makes the purchase
  5. 7. Businesses that purchase offerings for use in operations
  6. 8. Adding Value