Paper 1 Vocabulary

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Across
  1. 2. A growth strategy where a business expands into new products or markets
  2. 6. A type of business that can sell its shares to the general public on the stock exchange
  3. 9. Materials that naturally break down in the environment without causing pollution
  4. 11. Type of growth when a business grows by expanding its own operations rather than buying other businesses
  5. 12. Can refer to a group of similar businesses under the same brand or ownership, often in different locations
  6. 14. Factories that are environmentally friendly — they use clean energy, reduce waste, and lower carbon emissions
  7. 15. Using AI or animated figures instead of real people in ads
Down
  1. 1. How a company communicates and promotes its product to customers
  2. 3. Reusing materials (like plastic, glass, or aluminum) to make new products — instead of throwing them away
  3. 4. The range of products or brands a company owns
  4. 5. Type of growth when a business grows by merging with or taking over other companies
  5. 6. Creating new products or improving existing ones
  6. 7. When a business considers the impact of its activities on society and the environment
  7. 8. A group of people who try to influence business or government decisions to support a specific cause
  8. 10. People with large followings on social media who promote products for brands
  9. 13. A company that operates in more than one country