Paper 1 Vocabulary
Across
- 2. A growth strategy where a business expands into new products or markets
- 6. A type of business that can sell its shares to the general public on the stock exchange
- 9. Materials that naturally break down in the environment without causing pollution
- 11. Type of growth when a business grows by expanding its own operations rather than buying other businesses
- 12. Can refer to a group of similar businesses under the same brand or ownership, often in different locations
- 14. Factories that are environmentally friendly — they use clean energy, reduce waste, and lower carbon emissions
- 15. Using AI or animated figures instead of real people in ads
Down
- 1. How a company communicates and promotes its product to customers
- 3. Reusing materials (like plastic, glass, or aluminum) to make new products — instead of throwing them away
- 4. The range of products or brands a company owns
- 5. Type of growth when a business grows by merging with or taking over other companies
- 6. Creating new products or improving existing ones
- 7. When a business considers the impact of its activities on society and the environment
- 8. A group of people who try to influence business or government decisions to support a specific cause
- 10. People with large followings on social media who promote products for brands
- 13. A company that operates in more than one country