Parts of a Business Plan

6. things in a business does particularly well, or in a way that distinguishes you from your competitors
7. an outline of specific marketing activities to promote a product, service, or brand
10. the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns
12. the products and services a company offers or plans to offer
13. a summary of a business that provides a general overview of the company and its purpose
14. something that states the purpose or goal of a business or organization
16. a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service

1. researching competitors to identify their strengths and weaknesses relative to your own business
2. the money that funds a new business or helps it grow
3. a strategic planning tool that helps businesses identify and evaluate their strengths, weaknesses, opportunities, and threats
4. a strategic road map that businesses use to organize, execute, and track their marketing strategy over a given period
5. external factors that could harm a business, such as strong competition
8. external factors that could give a business a competitive advantage, such as a new market
9. the broad, long-term objectives a company aims to achieve through its marketing efforts; they should be specific, measurable, achievable, relevant, and time-bound
11. the process of assessing the current financial situation of a business to identify future financial goals and how to achieve them
15. internal areas that a business needs to improve to remain competitive