Path to Success: Entrepreneurship Essentials

1. The total amount of money being transferred into and out of a business.
3. The action of leading a group of people or an organization.
7. A new method, idea, product, etc.
10. A plan of action designed to achieve a long-term or overall aim.
13. An individual who starts and runs a business, taking on financial risks in the hope of profit.
15. The process of creating a strong, positive perception of a company, its products, or services in the customer's mind.

2. The ability of a business or system to grow without being hampered by its structure or available resources.
4. The value of the shares issued by a company.
5. Money or other assets owned or used by a person or business for the purpose of starting or maintaining operations.
6. An individual or organization that puts money into financial schemes, shares, or property with the expectation of achieving a profit.
8. A specialized segment of the market for a particular kind of product or service.
9. The action or business of promoting and selling products or services.
11. A young company founded to develop a unique product or service and bring it to market.
12. Interacting with others to exchange information and develop professional or social contacts.
14. The financial gain made in a transaction or business operation, the difference between the amount earned and the amount spent.