Pathways in Marketing Vocabulary

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Across
  1. 2. also known as the four Ps of marketing. These are the key elements involved in planning and marketing a product or service (two words no spaces)
  2. 5. a representation of a person, animal, or other being that is personified and used to identify a company, brand, or product (two words no spaces)
  3. 6. a business entity that is owned by its shareholder(s), who elect a board of directors to oversee the organization's activities.
  4. 9. a specific group of people with shared characteristics that a business markets its products or services to. (two words no spaces)
  5. 12. refers to the place that a brand occupies in the minds of the customers and how it is distinguished from competitor’s products
  6. 14. the act of determining the value of a product or service.
  7. 16. a simple and memorable catchphrase that draws an audience to a particular brand or product
  8. 19. the group of consumers or organizations that is interested the product
  9. 24. a for-profit business organization owned and controlled by two or more persons.
  10. 25. relating to or denoting the business of housing or entertaining visitors.
  11. 26. require (something) because it is essential or very important.
  12. 28. a long-term plan for achieving a company's goals by understanding the needs of customers and creating a marketing advantage. (two words no spaces)
  13. 29. a legal status of a commercial entity that combines the limited liability feature of corporations with the tax and flexibility advantages of a partnership.
  14. 30. an article or substance that is manufactured or refined for sale.
Down
  1. 1. The process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means
  2. 3. business that provides activities for enjoyment when one is not working such as golf, skiing, traveling etc.
  3. 4. the action or business of promoting and selling products or services, including market research and advertising.
  4. 7. an act of labor or a performance that does not produce a tangible commodity
  5. 8. have a desire to possess or do (something); wish for.
  6. 10. the process of an individual who creates a new business, bearing most of the risks and enjoying most of the rewards.
  7. 11. all companies involved in processing raw food materials, packaging, and distributing them. This includes fresh, prepared foods as well as packaged foods, and beverages. (two words no spaces)
  8. 13. a symbol or design that serves to identify an organization or institution
  9. 15. a document setting out a business's future objectives and strategies for achieving them. (two words no spaces)
  10. 17. a marketing tool, used as a strategy to communicate between the sellers and buyers.
  11. 18. the item offered for sale. It can be a service or an item
  12. 20. a person who buys goods or services
  13. 21. where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system, with little or no government intervention. (three words no spaces)
  14. 22. a person who consumes or uses goods
  15. 23. adopted name that is given by a manufacturer or merchant to product(s) or service(s) to distinguish it as produced or sold by that manufacturer
  16. 27. a business that can be owned and controlled by an individual (two words no spaces)