PBM Ch 10 Marketing Test Review

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Across
  1. 4. Businesses that sell primarily to other businesses are in the __ market (abbreviation).
  2. 5. Type of buying decision in which the consumer makes a purchase with no planning or research.
  3. 7. Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.
  4. 9. The amount of money requested or exchanged for a product.
  5. 10. The four Ps of marketing are: product, price, and __.
  6. 12. This type of segmentation divides the market by certain preferences or lifestyle choices.
  7. 15. Type of influence that makes each individual unique.
  8. 17. Type of influence that comes from within a person or why a person has specific needs and wants.
  9. 19. Function of marketing that includes decisions about advertising, personal selling, customer service, publicity, promotional events, and store design and layout.
  10. 21. Strategy for using the elements of product, price, place, and promotion. (2 words, no spaces).
  11. 23. Detailed description of the typical consumer in a market segment (2 words, no spaces).
  12. 24. Many businesses use __ marketing to gather, store, and use customer data for marketing.
Down
  1. 1. Motivator or change factor that comes from within the business inself (2 words, no spaces).
  2. 2. This type of selling focuses on building long-term relationships with customers.
  3. 3. Type of market segmentation based on where the customer lives.
  4. 4. Type of segmentation that divides a market by the relationships between customers and the good or service.
  5. 6. A document describing business and marketing objectives and the strategies and tactics to achieve them (2 words, no spaces).
  6. 8. Type of marketing that is directed to a larger group of people who might buy a product.
  7. 11. Type of influence that comes from the society in which a person lives.
  8. 13. The function of marketing that handles activities involved in getting products through the different routes from the producers to the customers is __ management.
  9. 14. Is a specific group of customers whose needs a company will focus on satisfying (2 words, no spaces).
  10. 16. Influences from the environment in which a business exists.
  11. 18. Type of segmentation that divides the market of potential customers by their personal statistics.
  12. 20. Includes the activities involved in getting goods and services to customers.
  13. 22. Anything that can be bought or sold.