'Peak on peak' and other strategies to increase marketing demand

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Across
  1. 4. MLB team that plays at Guaranteed Rate Field
  2. 6. Getting tickets into the _____ market isn’t sports teams’ first goal
  3. 7. Baseball team that hosted 55 themed games in 2023 MLB season
  4. 8. The NBA recently achieved over _____ million total fans in attendance for only the second time ever
  5. 9. Tickets being transferred from the primary buyer to the secondary market buyer can still provide teams with valuable _____ on customers
  6. 10. The New York Yankees sent a marketing email to fans about a _____ discount to buy game tickets using their Mastercard
  7. 12. Baseball, with its huge ticket volume, has always been comfortable with a _____-like way of promoting its games
  8. 15. Use artificial time limits to stimulate consumer demand, especially when delivered via text or email and linked directly to a buy flow
Down
  1. 1. Ticket sale strategy in which more effort & resources are devoted to high-demand games
  2. 2. Fevo's Joshua Rose mentioned various entertainment options competing for consumers in 2023, such as TikTok, video games, Netflix, & _____
  3. 3. Least desirable way to confront low-demand games
  4. 5. The Milwaukee Brewers have long leaned on these to increase ticket value and attendance
  5. 11. Some ticket sale promotions use a more _____ way by adding experiences to game tickets such as hosting concerts or other special events before, during or after games
  6. 13. Matthew Jafarian is 601 Analytics co-founder and the _____ executive vice president of business strategy
  7. 14. Enjoyed its second-best per-game attendance average of the last 19 years