Personal Finance Vocabulary

3. The level of sales at which total revenue equals total expenses, resulting in neither profit nor loss.
7. The total income generated by a business from its normal business activities.
11. The support provided to customers before, during, and after a purchase to ensure satisfaction and loyalty.
12. The value of ownership interest in a business, calculated as assets minus liabilities.
13. Items of value owned by a business, such as cash, inventory, equipment, and property.
14. The specific group of customers to whom a business aims to sell its products or services.
15. The negative result when a business's expenses exceed its revenue.
16. The final profit after deducting all expenses from revenue.
18. The amount of money a business earns after deducting expenses from revenue.
19. Debts or obligations owed by a business, including loans, accounts payable, and accrued expenses.
20. The network of suppliers, manufacturers, distributors, retailers, and customers involved in the production and distribution of a product.

1. The activities undertaken by a business to promote and sell its products or services.
2. The movement of money in and out of a business over a specific period.
4. A financial statement that summarizes a business's revenue, expenses, and profit or loss over a specific period.
5. The costs incurred by a business to generate revenue.
6. A financial statement that provides a snapshot of a business's financial position, showing assets, liabilities, and equity.
8. The process of creating a unique identity and image for a product or company in the minds of consumers.
9. The difference between revenue and the cost of goods sold, representing the profit before deducting operating expenses.
10. The percentage of total sales in a market that a business captures.
17. (ROI): A measure of the profitability of an investment, calculated as the ratio of net profit to the initial investment.